Add-on features
Optimize your SmartDX outcomes with performance-enhancing options.
Create forms to match your exact marketing needs—quickly and intuitively without IT intervention.
SmartDX automatically pre-populates forms with already-gathered information to enrich customer profiles and trigger precise targeting and retargeting. Audience members complete only the form fields for which they have not yet provided details.
Create and manage content for webpages and web and mobile notifications with this all-purpose tool. Craft new content templates or reuse those with proven success.
Build creatives from scratch with this intuitive content creation option. Incorporate responsive design for a variety of channels, all without IT assistance.
Store all your creatives in a single library. Track every change with a detailed user log. Access pre-existing templates for different channels.
Connect to your DAM, PIM, and CMS solutions to import existing assets for creation or storage in the library.
Personalize like never before with dynamic content, individualized landing pages, next-best content and offer recommendations, and more without IT intervention.
Dynamic content
Query and embed customer attributes into campaign content to heighten the personal impact. Connect to live RSS feeds to continuously update content in real time up to the point of delivery.
Landing page personalization
Customize landing page banners, content, CTAs, and more from the template to ensure contextual relevance and deep engagement.
Next-best offer and content
Optimize offers and content for every individual audience member based on historic and ongoing to current.
Ensure that every part of your asset is perfect before publication with creative previews for every content type, device, and channel.
Add greater dimension to your contextual communications. Expand notification content beyond text to include rich media and carousel notifications.