Five Ways to Turn One-Time Visitors to Repeat Customers
Introduction
Every day, marketers pour massive amounts of resources into driving digital traffic. The rationale behind it all is easy enough to understand since digital channels are responsible for so much brand and sales growth.
The gears that once kept this whole machine running, however, are fading into irrelevance, rapidly. Third-party cookies and pixels are being phased out, all while brands are frightened with legacy, patched-up solutions that are not agile enough to respond to online visitors in time. To add to marketers’ list of worries, the difficulty of attracting online traffic is easily matched by the hurdle of retaining it.
According to a recent Ad-Age report, over 45% of the internet is already cookie-less, posing a significant hurdle for marketers already struggling to gauge the success of their campaigns. It is no longer enough to attract visitors; brands must implement strategies and tools to compel those visitors to return—again and again.
To address this challenge, businesses need innovative solutions that facilitate personalized, real-time interactions with visitors, ultimately fostering a sense of engagement and loyalty. Let's delve into how SmartDX can do just that.
Personalization
Tailoring the online experience to the preferences and behaviors of individual visitors is key to capturing their interest and encouraging return visits.
Without relying on cookies at all, SmartDX facilitates the personalization of landing pages and notifications based on audience attribute and journey insights. Using real-time data and user profiling, it enables brands to deliver relevant recommendations, offers, and communications most likely to resonate with each visitor, increasing the likelihood of repeat engagement.
Seamless User Journey
An online visitor can take on many identities between one channel and another.
By implementing SmartDX’s One-Line SDK on its website, mobile app, and campaign landing pages, a brand can unify those identities, forming the basis of a seamless, tailored journey across those touch points. SmartDX allows the brand to track each customer’s journey in real time. This empowers the brand to optimize communication strategies and remove friction points, enhancing user satisfaction and encouraging repeat visits.
Utilize Push Notifications
Here is another benefit of installing SmartDX: real-time, behavior-triggered notifications that keep visitors engaged, boost repeat visits, and move your audience ever closer towards conversion.
SmartDX eliminates the need for time-consuming, manual IT coding just to send out contextual notifications. It streamlines all the moving parts into a simple process, where the brand can easily define the actions that matter and the responses the solution should deploy in response.
Streamlined Insights
While adaptive, consistently executed interventions can save online traffic from dissipating, brands also need to know what is working or not on their key digital channels.
Rather than become anxious about losing visibility on their digital engagement, brands can use SmartDX to access not only marketing metrics but real-time insights on audience behavior. They can easily monitor how those visitors are navigating their mobile app and website, singling out the interactions, pages, and screens reaping the most conversions. Such insights can make it easier to revise current strategies, guide content creation, and inform CX optimization efforts.
Conclusion
The digital landscape today can be a tricky one to navigate for marketers, but it also offers opportunities for them to engage and retain potential customers through personalized, data-driven strategies. By implementing cookie-independent solutions like SmartDx and adopting a customer-centric approach, brands can not only attract but also nurture relationships with first-time visitors, transforming them into loyal advocates who return time and again.
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