How SmartDX works
Speed up conversion and growth by transforming every customer interaction into a personalized, real-time experience.
Tracking and targeting across channels, platforms, and touchpoints
Secure your cookie-independent future with a power-packed, two-pronged solution for unknown-to-known audience identification, progressive profiling, individualized engagement, and end-to-end attribution.
Get a comprehensive snapshot of campaign results and marketing ROI. Continuously improve campaign performance and cost-effectiveness with conversion-focused, channel- and device-agnostic customer experiences in real time.
Maximized communications for greater top-line impact
Track customers across all owned, earned, and paid media with the Smart Link. An individualized, deferred deep link embedded in campaign communications, it is so much more than a URL shortener.
The Smart Link captures audience attributes and journey insights—channel of origin, individual propensities, device fingerprint, and more—from every interaction to optimize engagement and conversion.
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Unified digital identities for more accurate, efficient personalization
Precisely identify every individual in your digital marketing sphere with the one-line SDK, a short code that can be embedded in all your webpages and mobile apps. It tracks every customer's journey to deliver individually contextualized communications, wherever and whenever.
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Total data security and privacy protection
SmartDX is designed to deliver exceptional data security. As a multi-tenant cloud solution, it offers a segregated database that covers all the scripts and information captured from your web and mobile properties. PII and sensitive data is masked and obfuscated to prevent theft and exposure.
SmartDX uses Tier IV/Tia 942, data centers that are biometric-protected, SOC 1 and SOC 2 certified, and SSAE 16/ISAE 3402 attested —with 100% power back facility. By combining role-based authorization, multi-factor authentication, and restricted IP address, SmartDX secures and manages access to stored data.
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Making SmartDX work even harder
SmartDX offers need-based add-on features—form generator, template builder, data exchange, and rich push notification—to elevate your omnichannel engagement experience.
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