Simplifying SmartDX: Industry Use Cases Explored

• Posted on 14-02-2024
• By Disha Shah

One of the biggest challenges for businesses today is the inability to capture insights from unknown web and mobile traffic, causing anonymous visitors who are potential leads to seep out of their marketing funnels.

In this blog, we will use examples from retail, insurance, banking, and healthcare to illustrate the ways in which our cookie-independent solution SmartDX can easily empower your organization to capture new audiences, convert them to customers, and engage them precisely without relying on third-party cookies.

SmartDX is Simple to Use

SmartDX is a nimble and cookie-independent solution built on the foundation of identity resolution tailored to help your business deliver higher ROI and attribution. You can access real-time metrics on how your customers are browsing your mobile app and website in a single interface. More specifically, it gives you a clear, up-to-date view of the sequences of pages or app screens browsed by your customers.

Implementation is also easy. Simply install a single line of code, and SmartDX is ready to go—with a comprehensive suite of features for unlocking hidden revenue. Its intuitive UX helps your non-IT teams to master the solution in less time, expect a straightforward implementation process, and manage change easily. Its pay-as-you-go model also enables you to scale up and down effectively and allow them to pay for consumables in a flexible manner.

Industry Examples of SmartDX in Action

• 1. Transform Unknown Traffic into Known Prospects
• Every day, every hour, potential customers are visiting your digital properties. Instead of just watching first-time visitors pass by, or, worse still, having no visibility on online traffic, SmartDX lets you pick up those key pieces of customer data that will create deeper prospect intelligence and more targeted follow-up interactions.
• Once the One-Line SDK a is installed on your mobile app and website, SmartDX’s Identity resolution feature can start recognizing individual visitors. It does this connecting the various identifiers of each individual such as their device fingerprint, device type, IP location, and more, before filing all this information under a unique “passport” ID for that vis
• The Smart Link—a short link that can be included in your social posts, online ads, emails, and other communications—puts you ahead from the first click. It captures relevant audience data, paves the way for a coherent view of each visitors’ eventual journey to conversion, and enables the personalization of landing pages and mobile apps.
• For an unknown or first-time visitor, the Smart Link and the One-Line SDK work together to collect those basic attributes (e.g., device fingerprint). While they might have just ambled around your page for a few minutes and headed for the exit, SmartDX can trigger real-time notifications based on their browsing behavior during the very first visit to prolong engagement and boost conversion. For instance, it can deploy an exit intent pop-up with a discount offer to keep the visitor on the page.
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• In the example above, you can notice how the unknown visitor becomes unattended after they have clicked on the Facebook ad. Instead, SmartDX determines that they are not an existing customer and triggers the registration form to appear—incentivizing them to share those pieces of personal information in exchange for an offer.
• From the audience identification to the generation, and deployment, of the form, all the steps here can be managed from SmartDX, with no extra coding or further manual maintenance. And this is but one example of how our solution can boost your conversion.
• 2. Convert Known Prospects with Personalized Interventions
• During the audience journey to conversion, your known prospects may drop off, turn idle, or abandon their carts completely. It’s important to have your next set of communications ready to intervene meaningfully at the right time with offers that nudge them to convert.
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• In the first example here, the insurance brand uses SmartDX to set up web notifications that are triggered by partial renewal. This helps it achieve the conversion goal in this context—renewal completion.
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• In the second use case, the One-Line SDK detects exit intent and triggers a reminder to drive the customer to sign up for a consultation session for a special offer.
• In SmartDX, you can access insights on how your audiences are navigating your mobile app and website. More specifically, it gives you a clear, up-to-date view of the sequences of pages or app screens browsed by your customers. Coupled with additional insights on top-performing pages/screens and behavioral metrics, you will be able to adjust your digital channels in time to maximize engagement, conversion, and retention.
• 3. Continuously Engage Known Customer and Retain Loyalty
• After conversion, brands will hope that one-off purchase leads to the second purchase and the next. To ensure that, they need to keep the customers engaged with relevant communications conducive to a lasting, loyal relationship.
• During retention, the focus shifts to keeping the customer interested in returning for additional purchases—ideally of greater value. Enticing the customer with relevant offers and product recommendations specific to their circumstances is a great way to keep your revenue growing. In the examples below, SmartDX utilizes location data to deliver the customer a tailored coupon, one that they can easily redeem at partner brands at the mall. In the other example, SmartDX detects the user’s action and cross-sells them a targeted personal loan product accordingly to increase their lifetime value.
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• In conclusion, SmartDX, a simple and sophisticated solution for unlocking hidden revenue for businesses. With its pay-as-you-go model and quick installation with a one-line code, SmartDX enhances efficiency, reduces costs, and improves the overall customer experience. Through industry examples, we have seen how brands in finance, healthcare, and retail sectors can implement SmartDX to transform their operations and improve customer engagement across the entire customer lifecycle.
• Whether it's increasing share of wallet, accelerating personalized engagement, improving workflows, or enhancing collaboration between teams, SmartDX is the solution that meets the evolving needs of modern businesses.

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