Banner personalization to deepen engagement
Tailor landing page banners to audience behavior and profiles for optimal outcomes.
A Vision Insurance broker sends prospects an email with the Smart Link to promote health insurance plans.
Mary opens the email, clicks the link, and land on the website. She spends some time reading about the plans available.
She leaves the page without applying for any.
Mary visits the Vision Insurance website again.
The webpage she arrives at includes a banner contextualized based on her previous behavior.
She clicks the banner and is redirected to the application form page for an affordable Vision Insurance plan.